Private Equity

Why we started Y TREE

From our years working in financial services, we discovered that people had no real understanding of their financial lives, what their money was doing for them and why.

So, we created a service that gives you the insight to truly understand your whole financial picture, as it is, and as it could be.

We combine data, technology and experience to provide a layer of intelligence over our clients’ financial lives.

Stuart, Johnnie, Arik
Founders

We solve 5 key personal finance problems

1 Lack of control

It’s time consuming to keep your financial affairs up to date and to see the whole picture

2 Opaque reporting

Reports are complex and it’s difficult to compare performance, risks and costs

3 Money not life

The wealth management industry tends to focus on past investment performance not the feasibility of future life ambitions

4 Complex products

Financial products, structures, acronyms and tax rules are difficult to understand

5 Product sales

The industry is principally motivated to sell financial products and is not typically incentivised to provide high-quality impartial advice

The Y TREE solution

Reporting

Automated data feeds from your financial services providers with independent analysis and insights on performance, risk and costs available 24/7 on the Y TREE App

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Aggregation

Access up-to-date data from all your financial services providers and view your entire financial life in one place.

Analysis

Compare the performance, risks and costs of your wealth managers and private assets. Understand currency and liquidity exposures.

Data insights

Benchmark your financial position against your peers and access intelligent insights about money and life.

Advice

Institutional quality advice powered by our proprietary asset-liability engine for money and life, underpinned by data-driven stress testing and scenario planning

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Life strategy

Define and enable your future aspirations with our proprietary asset-liability engine for money and life.

Strategic advice

Access data-driven advice on risk, currency, liquidity, cost and tax planning from your dedicated team, available 24/7 on our encrypted chat.

Stress testing

Quantify the impact of things you cannot control like changes in equity markets, interest rates, inflation, taxes, liquidity and life events.

Implementation

Digital monitoring and management of your entire financial life using the processes and investment solutions of the world’s leading institutions

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Product assessment

Access institutional quality investments and services, independently assessed for suitability and benefiting from scale-based cost reductions.

Continuous monitoring

Measure your entire financial profile against strategic targets for your risk level, currency, cash balances, tax efficiency, liquidity and debt.

Digital execution

Benefit from systematic risk rebalancing, investment of surplus cash, utilisation of tax allowances and efficient sources of liquidity.

As with all investing, your capital is at risk.

Benefits for private equity professionals

Transparency

Gain control with all the strands of your financial life being updated and visible in one place. Feel secure in the knowledge that your family can access and understand your personal finances at any time. Understand your risk, currency and liquidity profile including commitments, capital calls and distributions, compared with other parts of your balance sheet.

Meaning

Maintain focus on your work while we implement a financial life strategy to meet your aspirations for life – whether you want to retire, choose another career, support your family or benefit society. Build a strategy for your legacy with advice on intergenerational tax, giving and philanthropy.

Efficiency

Access processes only available to leading sovereign, pension and endowment funds, including management of risk, currency, cash, illiquidity, costs, tax and rebalancing. These can add more than 3% extra value a year. Budget for commitments to your in-house funds and manage your cash flows, including capital calls and distributions.

Our private equity clients

We advise the founders and senior partners of many of the top private equity firms. We have a detailed understanding of the risk and liquidity profile of our clients’ funds.