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The wealthy aren't addicted to wealth.

They're addicted to security.

A new behavioural science study into the UK’s HNWIs with Professor Paul Dolan, LSE. Find out what really drives the most committed self-optimisers in the country.
Article

Y Tree: ‘Why use a wealth manager when 84% underperform?’

'Wealth management is not a good industry,’ Y Tree CEO Stuart Cash told Citywire. ‘If you speak to people in the industry, they know it’s...

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Article

Wealth managers weigh up benefits and risks of the fourth industrial revolution

Private banks are unleashing a raft of innovations for advisers along with a deeper cultural transformation, but risks of revolution are becoming increasingly apparent

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Article

‘Underperforming’ sector does more damage to women over time

The advice and wealth management sector “repeatedly underperforms”, according to Y TREE research, and Y TREE executive director Eliana Sydes has warned that this does...

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Report

Plugged into Wealth Management 2026

The performance paradox: why did 96% of investors feel confident they know their investments performed well, whilst 84% of wealth managers underperformed?

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Blog

AI spending and US shares: what has changed?

From voice-cloning fraud to house burglaries — the threats are more specific, and more preventable, than most families realise.

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Blog

The hidden price women pay for financial advice

The problem with women and financial advice is rarely what is said outright. It is what quietly happens in the room: who gets the eye...

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Past Event

Autumn Budget Breakdown Webinar

The UK Autumn Budget saw Rachel Reeves introduce seemingly minor adjustments but how could these policy changes impact your personal finances over time? Re-watch our...

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Past Event

Women, Wine & Money: In Conversation at Berry Bros. & Rudd.

Y TREE and Berry Bros. & Rudd hosted an exclusive evening for our female community in the historic St James’s Cellars.

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Past Event

Money Conversations That Matter: In Discussion with Claer Barrett

Y TREE hosted an intimate evening at artist Andrea Hamilton’s Belgravia studio, featuring FT Consumer Editor and Money Clinic host Claer Barrett in conversation with...

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