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Who we are

Making personal finance transparent, efficient and meaningful. 


IT'S ABOUT TIME

 

Everything is changing.

The way we shop, the way we work. It’s about time wealth management changed too.

From our years working in financial services, we discovered that people had no real understanding of their financial lives, what their money was doing for them and why. 

So, we created a service that gives you the insight to truly understand your whole financial picture, as it is, and as it could be.

We call this knowledge Financial Life Intelligence. Once you have it, you can make choices you didn’t know you had.

We set out to create a company that would transform wealth management.

As the journey unfolded, we realised our approach was life changing.

 

Stuart, Johnnie, Arik

Founders

Who-we-are-2

Our people

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Founder Stuart Cash
Stuart 1

Stuart is a pioneer of businesses delivering complex strategic financial advice.

He spent 22 years advising multinational companies and pension funds on corporate finance, investment strategy and risk management.

Stuart started his career as a lawyer at Berwin Leighton, moved into corporate finance advice with S.G. Warburg and led a number of businesses while he was a Partner of Goldman Sachs. When he is not on his laptop, Stuart can be found crooning and jamming on his piano.

Stuart Cash Founder
Stuart Cash Founder
BIO
Founder Arik Peretz
Arik 1-1

Arik builds technology businesses.

At Y TREE, he is developing tools to help our clients understand their financial lives. Arik started his career in software development at Checkpoint Software and from 2008 to 2015 was the Co-Founder and Chief Executive of a market-leading financial technology platform. When not surfing Slack and Jira, Arik can be found cycling or running.

Arik Peretz Founder
Arik Peretz Founder
BIO
Founder Johnnie Hampel
Johnnie 1

Johnnie has spent over 20 years advising sophisticated family offices, individuals and foundations on multi-asset class investing.

After studying Classics at Oxford University, Johnnie started his career with Slaughter and May where he spent five years as a corporate lawyer. He moved into finance in 1999, first with Goldman Sachs and then was one of the early partners at Partners Capital. When not on the golf course, Johnnie can be found nursing his injuries in a number of London Clinics.
Johnnie Hampel Founder
Johnnie Hampel Founder
BIO
Advice Will Hooton
Will 1

Will leads the client advice team and works with product to develop technology that makes our clients' lives easier.

Will began his career at EY. He then joined Partners Capital where he was a Principal advising a number of institutions and families on portfolio management including asset allocation and instrument selection. He is a member of the Investment Committee of Pembroke College, Oxford University. Will read economics and management at Oxford University and received a first class degree and the Sir Roger Bannister Scholarship. In his spare time, he enjoys losing golf balls around the courses of Greater London.

Will Hooton Advice
Will Hooton Advice
BIO
Advice Eliana Sydes
Eliana 1

Eliana joined Y TREE to build a robust and holistic advice system that takes into account impactful life events such as divorce, death and ill-health.

Eliana first trained as a financial adviser in 2009 after a career in IT working with companies including Dell and HP. Having set her mind to a career change, she became the fastest known individual in the UK to become a Fellow of the Personal Finance Society and now holds chartered status with the CII, TEP with STEP and specialist qualifications in divorce and later life advice. As a passionate advocate for the value of good financial planning, in 2018 Eliana was judged to be the Financial Adviser of the Year by the Women in Financial Advice Awards. When not future-proofing for clients, you will find Eliana eating, drinking and spending time with her family somewhere around the world.

Eliana Sydes Advice
Eliana Sydes Advice
BIO
Advice Alex Rich
Alex 1

Alex joined Y TREE with 11 years of experience in wealth advice, most recently working for start-up Octopus Wealth and previously for national wealth manager Brewin Dolphin.

Alex is a Chartered Financial Planner focused on helping clients look at the bigger picture and achieve their goals through making sound financial decisions year on year. Away from work, he's trying to develop his Spanish to help with communication at home, as well as keeping active with sports and his Brompton.

Alex Rich Advice
Alex Rich Advice
BIO
Advice Cyrus Dailami
Cyrus 1

Cyrus was motivated to join Y TREE because he wanted to be part of a service with life at its core. He is also a passionate believer in the transformative power of Y TREE’s technology, which enables him to take a more analytical approach with our clients.  

Prior to joining Y TREE, Cyrus spent the best part of 10 years advising individuals and families at Saunderson House. When he’s not at his desk, he’s spending time with his wife Rose, and staring at his golf clubs in the cupboard of his daughter Minnie’s room, wondering when/if they’ll get their next outing.

Cyrus Dailami Advice
Cyrus Dailami Advice
BIO
Advice Freddie Lindesay
Freddie 1

Freddie leads a team at Y TREE, splitting his time between client meetings and working to build a service our clients love. He joined Y TREE because he was motivated to do something different: to give impactful advice, not only for the benefit of our clients, but for society as a whole.  

Freddie started his career on the analyst programme at Citi Private Bank. He spent eight years there, advising a mix of professional and family office clients in the UK market. While at Citi, Freddie completed the CFA programme and became an associate of the Chartered Institute of Securities and Investments. In his spare time, he’s working on more qualifications - the WSET wine course. He’s hoping to be able to discern between more than just red and white at the end of it. 

Freddie Lindesay Advice
Freddie Lindesay Advice
BIO
Advice Gordon Currie
Gordon 1

After a career in private banking, Gordon was motivated to join a team that truly puts the individual first.

He is passionate about bringing transparency to the financial affairs of his clients and giving advice that enables them to meet their aspirations for life. At Y TREE, Gordon leads a team with a focus on financial professional clients.

Gordon graduated from the University of Edinburgh with a first class degree in economics and accounting and is a CFA charterholder. When not despairing over the prospects of the Scottish national rugby team, Gordon can be found attempting to re-learn the classical guitar and re-reading The Lord of the Rings.

Gordon Currie Advice
Gordon Currie Advice
BIO
Client service Nick Rider
Nick_Rydes

Nick joined Y TREE in 2018 after completing his MBA at London Business School, with the aim of creating a world class operational infrastructure to support Y TREE's ambitions.

Nick has built and overseen multiple business functions during his 15 year career, spanning back-office operations, portfolio accounting, client services, trade execution and business development. Prior to joining Y TREE, Nick built his career at Partners Capital, UBS and Capital International. In his spare time Nick can be found on a tatami studying Brazilian Jiu-jitsu or on the touchline of his sons' rugby games.

Nick Rider Client service
Nick Rider Client service
BIO
Compliance Jacob Coy
Jacob 1

Jacob joined Y TREE to build a truly robust and scalable risk and compliance framework. 

Jacob is constantly thinking about the intersection of legal and regulatory requirements, client service, and technology.  His experience at the UK's Financial Services Authority and in the industry, managing and finding successful outcomes to challenges over the past decade, has honed his perspective. Jacob loves NCAA sports, camping, crypto currencies and chasing after his daughter.  

Jacob Coy Compliance
Jacob Coy Compliance
BIO
Portfolio Construction Marc Meshaka
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Marc joined Y TREE from BlackRock, where he advised some of the firm’s most sophisticated sovereign wealth funds, pension funds and insurance companies on their investment strategy and risk management challenges.

In his 15 year career, Marc has developed a unique skill for creating, assembling and managing purposeful and results orientated investment solutions. At Y TREE, Marc leads our approach to portfolio construction and risk management, driving our vision for building our engine for next generation personal financial advice. When not behind his computer screen, Marc will be at the piano, entertaining his two children or quietly planning his next scuba diving trip.

Marc Meshaka Portfolio Construction
Marc Meshaka Portfolio Construction
BIO
Product Marianna O’Hagan
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Marianna O'Hagan joined Y TREE with over a decade of product experience growing successful early-stage businesses.

Most recently she helped corporate clients disrupt their own businesses to pre-empt the approach of new entrants at BCG Digital Ventures. Prior to this, Marianna headed up the product team at Secret Escapes and played an integral role in growing the business to over 54 million members worldwide in under five years. Marianna is results-oriented and loves finding solutions that attract new users and drive loyalty with the brand. When Marianna is not rhapsodising about product philosophy, she enjoys long walks in the countryside with her family.

Marianna O’Hagan Product
Marianna O’Hagan Product
BIO
Tech Dr Lu Fan
Lu 1

Dr Lu Fan joined Y TREE to translate our vision into reality.

An expert in distributed systems and data-intensive applications and former university professor, he has led multiple award-winning research projects, invented technology protected by three international patents and acted as tech lead of four successful start-up companies across cyber security, fintech and renewable energy. Lu is extremely excited about Y TREE's value and potential, and he is on board with all his knowledge and expertise to help bring financial life intelligence to the world. When he is not coding for professional purposes, he is coding for fun.

Dr Lu Fan Tech
Dr Lu Fan Tech
BIO
Marketing Harriet Johnston
Harriet 1

Harriet is Y TREE's Head of Brand and Marketing.

Her career has taken her from financial TV producing and presenting with Bloomberg and CNBC to working with major charities and corporates to set up high impact philanthropy programmes and latterly advising leadership teams on all aspects of their brand including crisis communications and marketing strategies. When she isn’t thinking about Y TREE she can be found standing on her head or sitting with her eyes closed. Harriet is a qualified Iyengar yoga teacher and meditation teacher.

Harriet Johnston Marketing
Harriet Johnston Marketing
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values-heads

Our Values

 

Time


Time is the most valuable commodity on Earth and it is what we give our clients. It guides us towards efficiency and simplicity and encourages us to think long-term.

Togetherness


We are committed to fairness, inclusion and collaboration. We care about our people, our community and our impact.